1. Who we are
Prentice Elan Ltd (“we”, “us”, “our”) is a company registered in England and Wales (Company No: 17126038). We provide research, analysis, and communication services to construction professionals and technical teams.
We are the data controller for the personal data collected through this website. This means we determine how and why your data is used.
If you have any questions about this policy or how we handle your data, please contact us at:
Email: lindsey@prenticeelan.com
Website: www.prenticeelan.com
2. What Personal Data We Collect
We only collect personal data that you provide to us directly. This website does not require you to create an account, log in, or submit any comments.
The only way we collect personal data is through our contact form, which asks for:
- Your name
- Your email address
- Your message
We do not collect sensitive personal data (such as health information, financial details, or government identifiers) through this website.
We also collect anonymous technical data automatically when you visit our website — see Section 5 (Google Analytics) for details.
3. How We Use Your Data
We use the information you submit via the contact form solely to:
- Respond to your enquiry.
- Discuss and agree the scope of potential or ongoing work.
- Manage our business relationship with you.
We will not use your contact details to add you to a mailing list, send you marketing communications, or share your information with third parties for marketing purposes.
4. Our Legal Basis for Processing
Under the UK General Data Protection Regulation (UK GDPR), we must have a lawful basis for processing your personal data. We rely on the following:
- Legitimate interests — to respond to your enquiry and manage our client relationships. We have assessed that this does not override your rights or interests.
- Contractual necessity — where you engage us to provide services, processing your contact details is necessary to fulfil that contract.
- Legal obligation — where we are required by law to retain certain records (e.g. for tax or accounting purposes).
5. Google Analytics
This website uses Google Analytics, a web analytics service provided by Google LLC. Google Analytics uses cookies and similar technologies to collect anonymous information about how visitors use our website.
The data collected includes:
- Pages visited and time spent on each page
- How you arrived at the website (e.g. search engine, direct link)
- Your approximate geographic location (country/region level only)
- Device type and browser
This data is anonymised and aggregated. It does not identify you personally and is used only to help us understand how the website is used so we can improve it.
Google Analytics data is processed by Google LLC and may be stored on servers outside the UK. Google LLC participates in data transfer frameworks that provide appropriate safeguards for international transfers.
You can opt out of Google Analytics tracking at any time by installing the Google Analytics Opt-out Browser Add-on, available at: https://tools.google.com/dlpage/gaoptout
For more information on how Google uses data, visit: https://policies.google.com/privacy
6. Cookies
Cookies are small text files placed on your device when you visit a website. This website uses the following types of cookies:
Essential Cookies
These are necessary for the website to function and cannot be switched off. They do not store any personally identifiable information.
Analytics Cookies (Google Analytics)
These cookies allow us to count visits and understand how visitors interact with our website. All information collected is anonymous. You can opt out as described in Section 5.
You can also control cookies through your browser settings. Note that disabling cookies may affect the functionality of some websites. For guidance on managing cookies, visit www.allaboutcookies.org.
7. How Long We Keep Your Data
We retain personal data only for as long as necessary for the purpose it was collected:
- Contact form enquiries that do not result in an engagement: deleted or anonymised within 12 months.
- Data relating to an active client engagement: retained for the duration of the project and for 6 years thereafter, in line with standard UK business record-keeping requirements.
- Financial and invoicing records: retained for 6 years from the end of the relevant tax year, as required by HMRC.
When data is no longer needed, it is securely deleted or anonymised.
8. Who We Share Your Data With
We do not sell, rent, or trade your personal data. We may share it only in the following limited circumstances:
- Service providers — such as our website hosting provider or email platform, where they process data on our behalf under a data processing agreement. These providers are required to handle data securely and only as instructed by us.
- Legal requirements — where we are required to disclose information by law, regulation, or court order.
Any third parties we work with are required to maintain appropriate security and only use your data for the purposes we specify.
9. Your Rights
Under UK GDPR, you have the following rights in relation to your personal data:
- Right of access — to request a copy of the personal data we hold about you.
- Right to rectification — to ask us to correct inaccurate or incomplete data.
- Right to erasure — to ask us to delete your data where there is no longer a legitimate reason to hold it.
- Right to restrict processing — to ask us to limit how we use your data in certain circumstances.
- Right to object — to object to us processing your data on the basis of legitimate interests.
- Right to data portability — to receive your data in a structured, machine-readable format where applicable.
To exercise any of these rights, please contact us at lindsey@prenticeelan.com. We will respond within one calendar month. There is no charge for making a request.
If you are not satisfied with how we handle your data or your request, you have the right to lodge a complaint with the UK’s supervisory authority:
Information Commissioner’s Office (ICO)
Website: www.ico.org.uk
Helpline: 0303 123 1113
10. Data Security
We take reasonable technical and organisational measures to protect your personal data against accidental loss, unauthorised access, alteration, or disclosure. These include secure email practices, restricted access to data, and use of reputable third-party platforms.
No method of transmission over the internet is completely secure. While we do our best to protect your data, we cannot guarantee absolute security. If you have reason to believe your data has been compromised, please contact us immediately.
11. Links to Other Websites
Our website may contain links to external websites. This privacy policy applies only to prenticeelan.com. We are not responsible for the privacy practices of any third-party websites and encourage you to read their privacy policies before providing any personal information.
12. Changes to This Policy
We may update this Privacy Policy from time to time to reflect changes in our practices or legal requirements. The most current version will always be published on this page with the “Last updated” date revised accordingly. We encourage you to review this policy periodically.
Continued use of our website after any changes constitutes your acceptance of the updated policy.
13. Contact Us
If you have any questions, concerns, or requests relating to this Privacy Policy or how we handle your personal data, please get in touch:
Prentice Elan Ltd
Email: lindsey@prenticeelan.com
Website: www.prenticeelan.com